Based on a survey conducted by Mikov among randomly selected customers at shopping centers in Prague and Brno, the knife was chosen as the most useful promotional item.
The survey included 1,060 women and 1,030 men aged 18 to 75. Each respondent was asked to choose the most useful item from among four promotional items (a ballpoint pen, a planner, a T-shirt, and a knife).
The knife won among both men and women; women ranked the planner second, while men ranked the ballpoint pen second. Women considered the ballpoint pen the least useful, while men ranked the promotional T-shirt last.
“The survey simply confirmed what we’ve been observing when we take orders for promotional knives,” said Petr Balej, sales director at Mikov. He added that he is also pleased with the positive feedback he receives from companies when the knives are well-received by their business partners.
Any Mikov product can serve as a promotional knife—from the simple and popular “little fish” model, through folding knives, to hunting, military, and outdoor knives, as well as exclusivepocket knives that have won numerous prestigious design awards.