Starting September 1, 2017, Mikov products and materials will feature a new logo. The classic oval featuring the word “Mikov” will be complemented bythe text“since 1794.” As of that date, Mikovwill stopusing its older logos featuring a fencer or a lion cub with the inscription “Czech Republic.”
“We made this change because we wanted to unify the brandingofourproducts,useasimplelogo, andat the same time pay homage to the centuries-old traditionofcutleryproduction, which we carry on,” said Mikov’s sales director, Petr Balej.
However, forhistoricalreasons,someknives will retaintheir distinctive designs, such as the Venado and Lovu zdar models.
“Of course, this change does not mean that products with the older logos will no longer be available on the market starting in September. Both our retailers and Mikov itself still havesomeknives with these logos in stock, and of course,we needto sell them off. This mightevenbean opportunity forsomecollectors,” added Petr Balej.
Mikov is a traditional manufacturer of knives andofficeequipment, continuing a centuries-old traditionof such production in theBohemian Switzerlandregion, whereMikulášoviceis located.
Among the brand’s best-known products arethe Rybička,the most widely used pocket knife intheCzechRepublic; the Predator switchblade;thepopularmodern List knife; andthe Pocket series of knives,which has won numerous design awards.