A knife is the most useful promotional item

Probably all of us have at some point left a business meeting or a company visit weighed down by a pile of flyers, catalogs, and promotional items. Rarely, however, is there a high-quality knife among them. We think that’s a shame.

So in 2016, we conducted a survey in which we interviewed a total of 2,090 people (1,060 men and 1,030 women) at shopping centers in Prague and Brno. We asked them to choose the item they considered most useful from among four promotional items. They could choose between a pencil, a planner, a T-shirt, and a knife.

We were pleased with the results, as the knife came out on top among both men and women. Among men, 370 respondents ranked it first, while among women, 310 did so. Women ranked the planner second, while men ranked the pencil second. Among men, the pencil far outpaced the T-shirt, whereas among women, the T-shirt trailed only slightly behind the planner.

In our experience, the most commonly produced promotional knife from Mikov is the “Rybička,” on whose blade customers have their logo engraved. It is often accompanied by a luxurious metal box, also featuring the company’s logo.

But of course, it’s not limited to the “Rybička.” Folding knives like the “Stovky” or “Praktiky” are also used as promotional items, while the “Predator,” “Jaguar,” or “Pocket” knives are typically given as luxury corporate gifts.

However, absolutely any knife in our lineup can becomea promotional item. It all depends on the creativity of those who wish to give it as a gift. Our staff will help you find and create the best possible solution for the shape, size, and placement of your company logo or chosen inscription.

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